TELUS.CA and
TELUS.COM are website of
TELUS COMMUNICATIONS
|
 TELUS.CA
is a Canadian telecommunications firm providing
telephone,
internet and TV
services to
Western Canada.
TELUS is the largest telecommunications company in
Western Canada and the second largest in the country, with $8.1 billion of
annual revenue, 4.7 million network access lines, 1.0 million Internet
subscribers, and 4.5 million wireless subscribers. The company provides
Canadians with a wide range of wireline and
wireless
telecommunications products and services including data, Internet
protocol (IP), voice, video and entertainment services, utilizing
advanced IP-based technologies.
Telus
Communications (Alberta) was created in 1990 by the province of Alberta as a
holding company in order to facilitate the privatization of crown
corporation, the Alberta Government Telephones Commission (AGT).
In 1995, it
acquired Edmonton Telephones from the City of Edmonton making Telus
the owner of all telephone service in the province. In 1996, Telus was
introduced to the public as the consumer brand, replacing AGT and EdTel.
In
1999, Telus Corporation was created by the merger of Telus (Alberta) and
BCTel with the new entity retaining the Telus name. As a result of the
merger Telus became Canada's second largest telcom with 22% of market
share compared to Bell Canada's 42%.
Telus advertising is notable for its use of animals, including pot-bellied
pigs, a tree frog, a lizard, and a duck.
 For
the Christmas season in 2005, an ad campaign was launched involving a
hippopotamus named Hazina from the Greater Vancouver Zoo, accompanied by the
song "I Want a Hippopotamus for Christmas". Telus pledged $10,000 towards
the building of a new habitat for Hazina and announced a plan to make
available for 'adoption' plush hippopotamus toys through Telus dealers, with
all proceeds from BC going towards Hazina and all proceeds from Alberta
going towards the hippopotamus at the Calgary Zoo. The campaign raised an
additional $20,000 for the Vancouver Zoo's hippopotamus enclosure.
|
