Ticketmaster.CA is a website of
Ticketmaster Canada
|
 Ticketmaster
(ticketmaster.ca in
Canada) is a ticket sales and distribution company based in West Hollywood,
California, USA, with operations in many countries around the world.
Typically,
Ticketmaster's clients (arenas, stadiums, and theatres) control
their events, and Ticketmaster simply acts as an agent, selling the tickets
that the clients make available to them.
One of the first
ticketing companies to sell tickets on the Internet, Ticketmaster
now sells a large percentage of its tickets online, some via phone, and a
percentage through its many ticket outlets.
Ticketmaster has recently devoted
significant resources to counter fraud. Other technology includes barcoded
tickets, which offers the ability for counterfeit tickets to be refused at
the point of entrance.
Ticketmaster's market share remains over 50% of total sales for tickets in
the United States. Despite the ready availability of web-based ticketing
software, Ticketmaster continued to see revenue growth in 2006 & 2007.
Major League Baseball's acquisition of rival Tickets.com in 2005 marks the
most significant organization moving away from using Ticketmaster's
services.
Ticketmaster is currently owned by IAC/InterActiveCorp, but on November 5,
2007, IAC announce plans to spin Ticketmaster off into a publicly held,
independent entity.
Ticketmaster recently acquired a UK ticket exchange site, Getmein.com.
Getmein is a ticket exchange site that allows sellers to list the tickets at
whatever price they choose. It claims to have over 500,000 tickets listed at
any one time and independent research has shown the majority of these to be
priced at least 100% above the original face value.
Ticketmaster collects no part of advertised
ticket prices. Instead it adds services fees to recoup its costs. Consumers
often find these markups excessive, especially because there are many
instances where no alternative purchase method is offered (allowing the
purchase tickets without incurring fees). This seemingly unfair business
practice, along with a dearth of competitors has lead many to view
Ticketmaster as monopolistic. However, alternative ticketing companies have
entered the marketplace, alleviating Ticketmaster's perceived "monopoly"
brand status for most consumers. But because most of their competitors use
much the same pricing structure, ticket buyers often find little comfort in
the presence of Ticketmaster's competition. Not all events generate the same
consternation. Many ticket buyers have the option of purchasing tickets
directly from venue box offices, thereby avoiding service fees from any
ticketing agent
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